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Case study — 02

The full Yifei Gao Artist Series collection: 6 trading cards — Full collection laid out

Yifei Gao Artist Series.

6 designs in total.
Each pack includes 4 cards:
3 Common + 1 Holo.
$6.40 per pack.
5% chance of pulling a 1 of 1 Experimental Card.

Campaign media

Yifei Gao Artist Series cards arranged in a lightbox studio setup — Promotional photo — Yifei Gao Artist Series

Yifei Gao Artist Series cards displayed in protective magnetic cases — Promotional photo — cards in cases

Holographic Yifei Gao card standing in a clear display case — Promotional photo — holo detail

Close-up of Yifei Gao Artist Series holographic cards — Promotional photo — card close-up

Experimental Cards

A special extension of the Yifei Gao Artist Series. Each Experimental Card is a unique modified collectible with a 5% pull rate from regular packs.

Yifei Gao Experimental Cards with rhinestone borders on an iridescent background — Experimental Card — rhinestone detail

Yifei Gao Experimental Card with rhinestone border on a silver surface — Experimental Card — in case

Experimental Card promotional video

Experimental Card promotional video

Big Cartel product page for the Yifei Gao Artist Series trading cards — Big Cartel sales page — Yifei Gao Artist Series

Want your own series? Get in touch.